Visual composer is very flexible out of the box with 40+ predefined elements but we wanted to take it to the next level and added 15 custom elements of our own. The goal was to make good on our promise that no programming knowledge is required to work with this theme.
You can add content to the widgetable areas much easier using the 5 custom widgets that come with the theme: flickr widget, navigation widget, contact form 7 widget, latest post widget and contact info widget.
We wrote the documentation with beginner WordPress users in mind. It is written in a step by step format and takes you through setting the theme up and customizing it. It is divided into sections and sub-sections so power users can just skip to what they are interested in.